DPW Ramps Up Roadside Advertising Enforcement Efforts

DPW's Nelson Petty takes questions from senators. (Photos by Barry Leerdam, V.I. Legislature)
DPW’s Commissioner Nelson Petty Jr. takes questions from senators. (Photos by Barry Leerdam, V.I. Legislature)

The V.I. Department of Public Works (DPW) is reminding the community of the need to gain permit approval prior to installing any advertising device along public roadways. According to the Virgin Islands Code, anyone seeking to advertise on a publicly owned street, sidewalk, park or other real property must seek approval from DPW. Additionally, the department’s regulatory control extends 50 feet from the center line of any road in the Virgin Islands — whether on public or private property.

“Our territory’s brand is one of pristine natural beauty,” said Commissioner Nelson Petty Jr., P.E. “It is important that we take pride in the look of our islands – not only for tourists, but for residents as well.”

The advertising device permit application outlines the full list of current regulations that advertisers must adhere to in order to gain permit approval. The following highlight a few of those regulations:

  • Advertising device permits are granted for a six-month period.
  • All advertising devices must be no larger than 4 feet by 4 feet.
  • All advertising devices must be affixed to post(s) and securely erected in the ground.
  • Advertisers must properly maintain their devices throughout the duration of the installation.

DPW will use its right to enforce said regulations and remove any sign found to be in violation. There is also a $50 maximum fine per day, per device for any infraction.

Permit applications and the fee structure can be found on the department’s website at www.dpw.vi.gov and is also available at DPW offices territory-wide.

For any questions pertaining to roadside advertisement in the territory, call the DPW office on St. Croix at 773-1290 or St. Thomas at 776-4844.

Follow DPW on Facebook, Instagram and YouTube. People can also log on to www.dpw.vi.gov or www.vitranvi.com to stay abreast of all things V.I. Public Works.