The costumes are dazzling, the road is calling, and the beats are hot! Once again, Viya, will be a proud sponsor of one of the USVI’s of the premiere cultural showcases, and stands ready to power one of the biggest events of the year.
In partnership with USVI Festivals and the Department of Tourism, Viya is rolling out the welcome mat for residents and visitors alike keeping us “Naturally in Rhythm”.
Through its continued support of USVI Festivals’ “Three Reasons to Fete” initiative, Viya ensures that Carnival isn’t just about entertainment—it sustains local businesses, artists, and the vibrant cultural fabric of the Virgin Islands.
“For us, Carnival is more than just an event; it’s part of our identity. Our sponsorship extends beyond the stage, supporting small businesses, performers, artists, production crews, and our cultural heritage. We take pride in helping our traditions thrive for generations to come,” said Armstrong, Marketing Coordinator for Viya.
Viya is Powering Up These Exciting Events:
Saturday, April 12, 2025-The Prince & Princess Show – Showcasing the future stars of Royalty.
Sunday, April 19, 2025-St. Thomas Carnival Queen Show – Highlighting grace, talent, and the vibrant spirit of Carnival.
Monday, April 28, 2025- Join us at the opening of Village for a grand surprise that lights up the sky!
Thursday, May 1, 2025- Soka Elements: The Ultimate J’ouvert Pre-Party – Bringing the heat before the sun rises!
Thursday, May 1, 2025- PTO the Party: The #1 Ultimate Day Party Experience
Saturday, May 3, 2025-Senior Viewing Stand in Market Square – Providing a comfortable front-row seat for our cherished elders.
Saturday, May 3, 2025- Host at Post Office Square – The ultimate Carnival hub for music, excitement, and community fun.
Saturday May 3, 2025- Parade Troupes Viya proudly joins Ultimate Legacy and Gypsy Carnival Troupes to bring artistry and flair to the road.
Saturday May 3, 2025 -St. Thomas Village Night – Featuring live performances, local vendors, and vibrant culture!
“Carnival is a movement, a true celebration of our culture, heritage, and people. With Viya on board, the movement grows bigger, louder, and more connected—creating experiences that resonate with locals and visitors alike. Their sponsorship enhances every moment, from our parades to our pageants,” said Ian Turnbull, Director of Division of Festivals.
So, get ready to fete, dance, and celebrate in true Virgin Islands style. It’s Carnival Baby!
Follow Viya and USVI Festivals on social media for updates, sneak peeks, and details about our Opening Night Surprise—you won’t want to miss it!
