Cardow Jewelers will transform its historic Rum Room into a visual arts showcase Saturday, inviting local painters, photographers, and sculptors to display their work as part of a Carnival Kickoff event.
The event runs from 2- 4 p.m. at the Cardow Rum Room, a restored 17th-century barrel house located within the jewelry store on Main Street, Charlotte Amalie. The space was originally used to store rum before it was shipped out of the harbor. This is the second year Cardow has hosted this Carnival-inspired art event.
Cardow has been hosting monthly events in the Rum Room since 2025, including mixology classes and tasting experiences. The Carnival Kickoff is the third event of 2026 and is intended to celebrate Virgin Islands’ creativity ahead of Carnival season.
The Rum Room’s history as a colonial-era barrel house adds a distinct element to the art-viewing experience. The space has been restored to preserve its original character while functioning as a tasting room and event venue. Camille Pinchart-Deny, marketing manager for Cardow, believes that bringing art into that environment adds another layer of depth. “For customers, it becomes more than sharing; it’s an experience rooted in history, culture, and creativity. For artists, it’s an opportunity to showcase their work in a space that carries legacy, luxury, and authenticity all at once,” said Pinchart-Deny.
The featured artwork is selected to reflect the same “sun, sea, and spirit of the islands” that defines the Cardow brand. Organizers say the invited artists capture Caribbean energy through color, subject matter, and storytelling. For local artists, showing work in a duty-free luxury retail space provides access to a unique audience. “The Rum Room regularly welcomes cruise ship passengers, travelers, and locals, offering visibility that differs from traditional gallery settings. The event is designed to generate sales, commissions, and long-term relationships between artists and customers, while also building broader recognition for local talent,” Pinchart-Deny said.
Cardow has operated in St. Thomas since 1954. In recent years, the store has expanded its community-focused efforts through the Cardow Collective, an initiative that includes collaborations with local brands such as IB Designs and French & Scouser Home Furnishings. “Events like this allow us to bridge generations, honoring our history while creating new experiences that bring people together. We’re no longer just a jeweler, we’re a destination, a cultural hub, and a place where both locals and visitors can connect,” Pinchart-Deny said.
Spectators interested in attending can purchase tickets at rumtoursvi.com. Event goers can expect Premium Caribbean rum tastings, a Carnival-inspired cocktail class, curated food pairings, an art pop-up, and the unveiling of Cardow’s new Carnival Collection. If anyone has questions or would like to showcase their art, Pinchart-Deny can be reached at 340-643-9536.
