History Meets Mas: St. John Celebration Promises a Week of Culture and Joy

Costumed masqueraders in vibrant feathers and animal print dazzle the crowd during the 2024 St. John Celebration Adults’ Parade. (Photo by Trini Jungle)

The U.S. Virgin Islands Tourism Department, in partnership with the Division of Festivals, has announced that the 2025 St. John Celebration will take place from June 28 through July 4 under the theme “History and Culture Come Alive for St. John Celebration.”

The weeklong festival, rooted in tradition and cultural pride, will once again honor both Emancipation Day and Independence Day with a full slate of events that highlight heritage, music, food, and community spirit, according to the press release.

Revelers dance through the streets of Cruz Bay during the 2024 J’ouvert celebration, a lively highlight of the St. John Celebration festivities featuring paint, powder, music, and morning revelry in true Virgin Islands fashion. (Photo by Trini Jungle)

“This year’s theme is a powerful reminder of who we are as a people,” said Joseph Boschulte, commissioner of Tourism. “As we celebrate our heritage, St. John Celebration gives us the opportunity to share our stories, showcase our culture, and warmly welcome visitors to be part of our unique Caribbean experience.”

Festival events will feature performances from local musicians, dancers, and calypsonians, along with appearances by traditional moko jumbies and displays from local artisans and chefs, the press release stated.

Crowds gather under the lights as moko jumbies tower above the revelry during a lively night at the Village for the 2024 St. John Celebration, where music, food, and cultural performances brought the community together in Cruz Bay. (Photo by Rudy Laplace)

“Our goal this year is to deepen the connection between community and culture,” said Ian Turnbull, Director of Festivals and Events. “From traditional moko jumbies and calypso to modern performances and local cuisine, we’re inviting everyone to celebrate what makes St. John and the Virgin Islands so special.”

The 2025 St. John Celebration is open to the public and invites attendees from across the territory and around the world to participate in the festivities, the release stated.

For more information and a full schedule of events, visit www.visitusvi.com.