Lulee at The Marketplace Offers Stylish St. John Ladies a New Shopping Destination



Jennifer Tyler helps Karen Radtke check out at Lulee at The Marketplace.


ENIGHED — There is no need for fashionable ladies on St. John to shop online anymore.

Find adorable dresses, perfect cover-ups, comfortable athletic wear, stylish jeans and more at prices ranging from affordable to splurge-worthy at Lulee on the second floor of The Marketplace.

With more than 30 years of retail and fashion experience Ann Soper — who owned the popular former St. John Editions store — certainly knows a few things about style, explained her daughter and partner in Lulee, Lindsey Soper.

“My mother, Ann, having 30 plus years in the business, knows a thing or two about great women’s clothing and accessories,” said Lindsey Soper. “I have been following in her footsteps running many of our fabulous stores across the east coast and traveling to trade shows buying for all locations.”

Since opening its doors in February, Lulee has been offering a little something for every lady, residents and visitor, on St. John, explained store manager Becky Reinbold.

“Lulee is all about clothing and accessories for fabulous living,” said Reinbold, who owned her own fashion PR firm in LA for years. “The store offers St. John a new and fresh place to shop for apparel and accessories. The Sopers know the St. John customer as well as the tourist looking to take something home from the island.”

Carrying brands like 7 for all Mankind, Susana Monaco, Yosi Samra, AG Jeans and more, Lulee shoppers will find everything from the perfect new top to wear on a date to a head-turning dress to impress at the next gala function.

“Lulee is what St. John has been missing,” said Lindsey Soper. “It has something for every gal on island, vacationing or residing, and at the right price point. Lulee has everything from beach wear, to active wear, to great clothes for weekends out on the town.”

“We carry lines like 7 Jeans, Susana Monaco, Yosi Samra, AG Jeans, Peach Love California, CP Shades, Annabel Ingall, Citizens of Humanity and more,” she said. “You are guaranteed to find something you can’t live without.”

Heading to the beach? Stop by Lulee for a large brimmed straw hat in a bright yellow hue, a polka-dot bikini and one of their sarong and terry cloth towel hybrid beach throws (yes, it’s as fabulous as it sounds).

Going to La Tapa to celebrate a special event? Pick up a cute little dress at a great price by MM Couture by Miss Me and a statement necklace that won’t break the bank. A Hanky Panky thong in bright pink would be the perfect undergarment too!

“What is great about this store is the range,” said Reinbold. “You can find great things for work or for the beach or for going out. And we have clothes for a range of different ages and body types.”

“Plus, Lindsey is always going to trade shows so she’s seeing all the new trends out there,” Reinbold said. “We get new items in every week. And we’re getting more athletic wear in soon as well.”

If anyone needed another reason to stop by Lulee, located across from Mail Center on the second floor of The Marketplace, shoppers who mention this story will receive a 15 percent discount through June 15.

Lulee is open Monday through Saturday from 10 a.m. to 6 p.m. For more information about the store, check out or call the shop at (340) 693-8444.