As part of its strong commitment to communities, Arcos Dorados, the operator of McDonald’s restaurants in the USVI, recently celebrated its successful Great Day 2025 at its locations in St. Thomas and St. Croix. This event, recognized as the brand’s largest fundraising initiative in Latin America and the Caribbean, had a significant impact on My Brother’s Workshop, raising a total of $10,762.
During Great Day, McDonald’s donated 100% of Big Mac sales to the nonprofit organization. In addition, leading up to the celebration, McDonald’s sold symbolic hearts at all its establishments, adding to the overall fundraising effort.
My Brother’s Workshop is an organization that has empowered more than 1,600 young people by offering education, job training, mentoring, and placement services to help them build a better future.
“Every year we look forward to the Great Day with enthusiasm, knowing that it is much more than just a fundraising event. It is a genuine demonstration of the commitment and solidarity that distinguish our people. It fills us with pride and hope to see our customers, employees, and partners united for a common cause. This achievement reflects what we can accomplish when we work together for the good of our communities”, said Vincent Lamazou, Managing Director of Arcos Dorados Puerto Rico & USVI.
Chrystie Payne, Program Director at My Brother’s Workshop, expressed her gratitude for the donation, stating, “We are deeply thankful to McDonald’s and our community for their generosity. Their support empowers us to continue providing vital education, mentorship, and hands-on job training opportunities for at-risk youth across the U.S. Virgin Islands.”
For more information about Great Day and other McDonald’s USVI initiatives, visit McDonald’s USVI social media channels.
