What started as a playful rivalry over marbles has grown into one of the most anticipated Carnival events on the island of St. Thomas. The Benny-Demus Carnival Kickball Tournament, now a staple of the season, blends sport, community engagement, and philanthropy into a single, high-energy experience that continues to draw participants and spectators from across the territory.
This year, the tournament will be held at the Emile Griffith Ballpark on Wednesday, April 29, starting at 3 p.m. The game features a wide cross-section of the community, including teachers, nurses, entertainers, first responders, public officials, and business owners.
Benny-Demus, the visionary behind this initiative, believes that this event offers the community a unique opportunity to see new faces and connect. “Anytime you can create a safe, fun space for the community during Carnival, it will connect with the people. This event shows the community that we are human. We are competitive, caring, and always ready to have a good time,” Demus said.
The impact of the tournament extends beyond the field. Through the DEMUS Legacy Foundation, the tournament has supported several nonprofit organizations over the years. This year, organizers are directing proceeds from the concession stand to support Little League Baseball programs. “However we can help, we help,” Demus said. Corporate sponsorship remains a key component of the event, with four local companies sponsoring teams annually. The initiative not only increases brand visibility but also reinforces the role of businesses in community development.
The idea for the tournament traces back to 2017, when Benny-Demus and Wally Kyat turned a social media debate into a live marble competition at Griffith Park. Expecting a small turnout, they were met instead by a crowd. “I couldn’t believe that we had an audience there to see it go down, I was blown away,” Demus said.
That moment shifted everything. After inviting children in attendance to join the game and giving away their marbles, Demus began thinking about how to create something even more inclusive. ”Everyone won’t play marbles, so what sport can I get people to play that doesn’t require them to be the best athlete? Then it came to me — Kickball,” Demus said. By 2018, the tournament was born. Today, the event offers a different kind of Carnival experience, one centered on accessibility, connection, and community pride.
Looking ahead, Demus hopes to expand the tournament to St. Croix and deepen the foundation’s impact through youth programs, athletic sponsorships, and potential scholarship opportunities. “I see the tournament going over to St. Croix. I am working on that very soon,” Demus said.
As the tournament continues to grow, so does its message of connection, collaboration, and the strength of community.
“When the community wins, we all win,” Demus said.
