The U.S. Virgin Islands Tourism Department reported record-breaking visitor arrivals for the first quarter of 2026, with 303,388 travelers visiting the territory, according to a press release.
March 2026 posted 121,716 total arrivals, a 23% increase compared to the same month in 2025 and 14% higher than the previous record set in 2024. St. Thomas led the growth with 98,284 arrivals, up 24% year over year and 17% above 2024 levels. St. Croix recorded 23,432 arrivals, a 20% increase from 2025 and a 5% gain over 2024, the press release stated.
For the first quarter, arrivals increased 12% compared to 2025 and 6% over 2024 totals, the release stated.
St. Thomas accounted for 246,772 visitors during the quarter, reflecting a 15% increase year over year and an 11% rise over 2024. St. Croix welcomed 56,616 visitors, a 2% increase compared to 2025, the release stated.
“These record-breaking numbers underscore the continued strength and appeal of the U.S. Virgin Islands as a premier Caribbean destination,” said Jennifer Matarangas-King, commissioner of the U.S. Virgin Islands Department of Tourism. “We are seeing sustained demand across our islands, supported by strategic marketing efforts, strong industry partnerships, and the unique experiences that set the U.S. Virgin Islands apart.”
The release attributes the increase to continued demand from U.S. travelers and recent marketing efforts, including partnerships with the NFL and MLB, media collaborations with iHeartRadio, and promotion of Carnival celebrations across the territory.
The department said it will continue focusing on expanding airlift, strengthening partnerships, and increasing promotional efforts to support growth throughout the year.
More information is available at visitusvi.com.
