The U.S. Virgin Islands (USVI) made an impact at IPW 2024 (premier international marketplace), which was held at the Los Angeles Convention Center from May 3-7, as it unveiled an array of new developments and sought-after experiences to a global audience.
With over 6,000 enthusiastic attendees engaging with more than 1,000 exhibitors, the USVI team seized the opportunity to showcase the destination’s unparalleled beauty and unique offerings. Connecting with buyers, airline representatives, and international press at the newly redesigned booth, the team left no stone unturned in promoting the USVI as a premier travel destination.
Joseph Boschulte, commissioner of the U.S. Virgin Islands Department of Tourism, said, “Our participation at IPW 2024 is instrumental in highlighting the USVI’s diverse attractions and exciting developments to a global audience. We are thrilled by the overwhelming interest shown by attendees and media outlets alike.”
Media interest was particularly robust, with over 40 outlets eager to cover the destination’s latest developments and unique stories. Notably, there was a strong demand from Mexican and Canadian media outlets, indicating a growing interest in the USVI among international travelers. Additionally, the USVI team engaged with over 50 buyers keen on exploring the diverse range of products and experiences the destination has to offer, including hotels, activities and points of interest.
Destination highlights shared with the media, buyers, and travel specialists included:
Trunk Bay, located on St. John, ranked number 1 on the prestigious list of The World’s 50 Best Beaches™ 2024.
The Westin Beach Resort & Spa at Frenchman’s Reef and Morningstar Buoy Haus Resort at Frenchman’s Reef, Autograph Collection, offering unparalleled luxury and panoramic ocean views, redefining island elegance.
Pink Palm Hotel (St. Thomas) is a new boutique hotel providing a unique blend of modern luxury and historic charm.
Hideaway at Hull Bay (St. Thomas) is offering an exclusive “barefoot luxury experience” after undergoing updates and renovations.
King Christian Hotel (St. Croix) is completely reimagined into a luxurious getaway in the heart of downtown.
For more information on the U.S. Virgin Islands, visit https://www.visitusvi.com/.