The U.S. Virgin Islands Tourism Department met with major cruise line partners at Seatrade Cruise Global 2026 to discuss itineraries, port operations, and the cruise experience across the territory, the department announced in a press release.
Officials held meetings with senior leadership from Norwegian Cruise Line, Royal Caribbean International, Silversea Cruises, Virgin Voyages, Disney Cruise Line, and Carnival Cruise Line. Discussions focused on planning and operations for St. Thomas, St. Croix, and St. John, according to the press release.
Targeted media meetings were also conducted with travel, lifestyle, and trade outlets to support ongoing coverage and maintain visibility across consumer and industry audiences. Conversations focused on the Territory’s cruise product, multi-island offering, and on-island experience, the press release stated.
“Seatrade is where we engage directly with our cruise partners on the decisions that shape itineraries and the overall cruise experience,” said Jennifer Matarangas-King, commissioner of the U.S. Virgin Islands Department of Tourism. “This week, we had focused conversations with our partners and reinforced the role the U.S. Virgin Islands continues to play within their planning.”
The territory’s presence highlighted its multi-island cruise product. St. Thomas serves as the primary gateway, offering access to Charlotte Amalie, retail, and excursions. St. John offers a nature-driven experience through Virgin Islands National Park. St. Croix offers a cultural and historical experience centered on Frederiksted and Christiansted, the release stated.
The week began with a partnership event with the Florida-Caribbean Cruise Association, highlighting ongoing collaboration between the territory and regional cruise stakeholders, according to the Tourism Department. On-site activations at the U.S. Virgin Islands booth included a curated cocktail program and a “Farm to Glass” experience featuring St. Croix-based mixologist KJ Richards. The booth also featured giveaways from the Tourism Department, the Virgin Islands Port Authority, and the Virgin Islands Lottery, the release stated.
For more information, visit www.visitusvi.com.
