MaLinda Media’s St. John Magazine Garners Two Gold ADDY Awards at Advertising Gala


The inaugural issue of St. John Magazine was honored by the Virgin Islands advertising industry at the 2008 Ad Club of the Virgin Islands ADDY Awards Gala at the Marriot Frenchman’s Reef Resort on St. Thomas Saturday, March 15.


MaLinda Media garnered two Gold ADDYs, for Publication Design/Consumer Magazine and Publication Design/Editorial Spread, and two Silver ADDYs, for Publication Design/Editorial Spread and Publication Cover Design at the awards program.

Kate Norfleet of Kate-N-Design won a Silver ADDY for Logo Design for the St. John Magazine logo.

Tradewinds Publishing, publisher of St. John Tradewinds, won a Gold ADDY for Full Page/Four Color Newspaper advertising for a Caneel Bay Resort St. John Festival advertisement created by artist Michael Crampton.

Red Sunset Publishing, publisher of St. John Sun Times, won a Gold and Silver ADDY for Publication Cover Design, a Gold ADDY for Photography Digitally Enhanced and a Silver ADDY for Publication Design/Editorial Spread.

The ADDY Awards were significant for MaLinda Media owner MaLinda Nelson due to more than just the awards garnered by her publications, St. John Tradewinds and St. John Magazine. Nelson quietly announced in the evening’s program booklet a brand new publication, St. Thomas Magazine. The magazine is scheduled to arrive on newsstands this winter.

Looking Forward to St. Thomas Magazine
The first edition of Nelson’s St. John Magazine, which came out in November 2007, was well-received, and she hopes that each of the Virgin Islands can be highlighted in such a positive way, the publisher explained.

“St. Thomas is full of incredible history and rich culture,” said Nelson. “It’s important that all of the Virgin Islands, not just St. John, have a quality publication that focuses on the insights of natives and residents in a positive way.”

St. Thomas Magazine will deliver the same level of quality found in St. John Magazine, with editorial content focusing entirely on St. Thomas, according to Nelson. Stories and photos will highlight everything from the island’s food to its beaches and its history.

“I hope it’s as well-received as St. John Magazine, and I look forward to working with all the writers, photographers, historians and people of St. Thomas who can capture what makes it special,” said Nelson.

St. Thomas Magazine will be an annual publication, while St. John Magazine remains bi-annual, publishing in the fall/winter and spring/summer. Nelson realized she had an opportunity to fill a niche when people encouraged her to highlight St. Thomas the same way Love City is in St. John Magazine.

“So many people said, ‘You should do a St. Thomas magazine,’” said Nelson, who admitted the idea had already crossed her mind. “MaLinda Media will continue to highlight the best aspects of our islands, and you can be assured that MaLinda Media will be professional and positive.”

The good things about living in the Virgin Islands are often overshadowed by negative reports in the media, Nelson continued.

“So often, the bad taints what’s great,” she said. “The media tends to bring many of the bad things that happen to the forefront, and although these things need to be reported on, I also think people need to be enlightened with positive, informative stories they will enjoy reading and photography they can treasure.”

There’s plenty of positive light shed on Love City in the next St. John Magazine, due out in April, according to Nelson.

Renowned local photographer Steve Simonsen once again lends his incredible talents to the magazine with a colorful spread on “A True Day at The Beach.”

“This issue is better than the first one,” said Nelson. “The inaugural edition was really beautiful and I’m very proud of it, but I really love this next one.”

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