Virtue of the Week – Sincerity

Virtue of the Week focuses on building peaceful and caring communities through understanding and fostering the practice of virtues. The Source supports the Virtues Project and will publish one virtue developed by the project each week.


Sincerity is being open and genuine. Our words and actions reflect a truthful heart. People can trust that we mean what we say and we say what we mean. When we are sincere, our actions come from a pure intent. We give for the sake of giving. We are transparently truthful. We don’t do things to impress others. We have no need to deceive or pretend to be something we are not. We know it is enough simply to be ourselves.

Quote: “Never regret anything you have done with a sincere affection; nothing is lost that is born of the heart.” –Basil Rathbone

The Practice of Sincerity

I am honest and open

I have no hidden agendas.

I can be trusted to speak honestly.

I have no need to exaggerate or impress.

My intentions are genuine.  I am content to be myself.

I am thankful for the gift of Sincerity. It keeps life pure and simple.

  • What does sincerity look like in your strongest relationships?
  • How can sincerity strengthen our community?
  • How can sincerity strengthen our social justice work?

What do you need to practice sincerity?

Virtues Matter was started by a passionate wife-husband team of social entrepreneurs seeking to positively uplift as many lives as possible. We aim to inspire and empower, to build capacity, strengthen relationships, and help everyone lead lives of passion and purpose.

Virtues Matter believes in a world where people are committed to kindness and respect, strive to be their best, and live with hope, courage, and in unity. We built the Virtues Cards mobile app, an interactive personal and team development tool, to help people identify and develop key virtues skills. We also offer dynamic workshops, online training, and customized programs to help people cultivate these positive qualities of character. To learn more, visit